Feist became famous via an iPod ad!
As a daughter of an abstract expressionist university lecturer, Feist’s artistic path was clearly laid out with interests in dance, paint, film and music.
All these elements come together in the video for 1234.
Feist has in 2009 said that she is taking a short break before the next album will be recorded. With over a million copies sold of The Reminder, critics will eagerly await the follow up.
iPod Nano ad or not, everyone will give Feist’s next album at least a chance.
1234 + iPod Nano Ad = World Famous!
1234 is a song from Feist’s third studio album The Reminder (2007).
The success of 1234 is largely linked to the song being featured in the apple iPod Nano ad.
Before the worldwide reach of the ad, 1234 had moderate success with 2.000 singles per week, the week after the ad came out, sales rose to 19.000.
Feist could on the back of such a synchronization launch her career on a different level.
1234 is shot in a single take, giving the choreographed dance a fantastic depth, turning the sweeping camera motion into a great experience to watch. Ironically the ‘making of video’ (shown below) is cut like a traditional music video.
Director Patrick Daughters and Choreographer Noemie Lafrance obviously had a huge part in the success of this genius video.
Combined with Feist’s great arrangement and songwriting (co wrote with Sally Seltmann) 1234 became one of the big songs in 2007 and reached a world wide audience.
Nominated for 4 Grammy Awards and reaching #17 on Rolling Stones Greatest Songs of 2007, 1234 did stick in everybody’s mind.
In retrospect the sound of the recording might be seen as representative for the sound of ’07.
Retro without any fear of using instruments that a few years earlier might have seemed uncool.