Feist Biography

Feist became famous from an iPod ad


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Feist music and concert videos


1234‘ is a song from Feist’s third studio album ‘The Reminder’ (2007). The success of ‘1234’ is largely linked to the song being featured in the apple iPod Nano ad.

Before the worldwide reach of the ad, ‘1234’ had moderate success with 2000 singles per week. The week after the ad came out, sales rose to 19000. Feist launched her career onto a different level on the back of such a synchronization.

‘1234’ was shot in a single take giving the choreographed dance a fantastic depth and turning the sweeping camera into a great experience to watch. Ironically, the ‘making of video’ (shown below) is cut like a traditional music video.

1234 success

Director, Patrick Daughters and choreographer Noemie Lafrance obviously had a huge part in the success of this genius video.

Combined with Feist’s great arrangement and songwriting (co-wrote with Sally Seltmann) ‘1234’ became one of the big songs in ’07 and reached a worldwide audience.

Nominated for four Grammy awards and reaching #17 on Rolling Stones magazine’s Greatest Songs of 2007, ‘1234’ stuck in everybody’s mind.

In retrospect, the sound of the recording might be seen as representative for the sound of ’07. Retro but without any fear of using instruments that a few years earlier might have seemed uncool.

Related Pages

1234 -Guitar Lesson

‘1234’ is played in drop D tuning, this means that you lower the 6th string from an E to a D.

Because of the drop D tuning, we need to alter the way we fret a G chord, the root will be on fret 5, rather than 3.

If you want to learn more about playing in an open tuning, this is a great place to start.

Go to video lessons: 1234 chords.

1234 – Lyrics

1234One, two, three, four
Tell me that you love me more
Sleepless long nights
That is what my youth was for
Old teenage hopes are alive at your door

For complete lyrics, go to 1234 lyrics.

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